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Search Engine Optimisation/Marketing
Internet search engines have radically changed the way we search for information, whether it is for news, facts or information about local businesses. The
majority of people head straight to their computer and go to a search engine such as Google, Yahoo or one of the many others to access this information.
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Affiliate Marketing
Affiliate marketing enables your business to employ a virtual sales force which you pay only upon results. Your
virtual sales force does not take up desk space and does not present the risk of paying a salary to an under performing member of staff.
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StatisticsNo other sales channel offers you such scope to identify your most effective sales and marketing campaigns. With an advanced statistics package almost anything can be tracked through your website. This gives you the ability to test the effectiveness of your sales copy, isolate non-converting web pages in need of attention, view the search terms that people are using to find your website and of course keep an eye on your overall visitor numbers. |
NewslettersIt is often said that a great source of new business is your old customers. If that is the case it is imperative that you periodically get in touch with your customer base. A cost effective way of doing this is email delivery of a newsletter. Not only does this avoid the cost of postage but it provides far better feedback in terms of how many people view your newsletter and how many people act upon your newsletter. This is essential information for calculating the return on your investment. |