Take a look: Widdops Website
(Website not designed by LGR)
Search engine optimisation
Following a rebranding exercise this visually pleasing website was not fulfilling its search engines potential. With search engines proving to be the primary source of visitors to nearly all websites this was a serous issue.
By applying our tried and trusted techniques to the Widdops' website, the number of visitors finding their website and enquiring about their services has consistently increased.
The techniques used are designed to take a long term view to ensure that Widdops will continue to develop and increase their customer base.
Increasing the number of visitors to a website is only half of the solution. The next step is to question what a visitor will do once they arrive at the website. The goal of a website is to maximise the percentage of visitors that go on to enquire about the products and services on offer.
This proved to be an issue in the case of Widdops, where careful inspection of the website visitor statistics highlighted that a surprisingly small percentage of users were enquiring. By reworking the enquiry forms this problem was eliminated and the conversion percentage soon increased.