The Project

Take a look: Tipping League Website

User interface
Being driven by huge volumes of data, this website needs an intuitive user interface keeping all aspects of this data at the users finger tips.

With visitors returning to the site on a daily basis it is vital that the most frequently used areas of the site are easily accessible. At the same time the wealth of information available can be quickly found from any page on the site.

Tipping League offers public use services as well as members' only services. To facilitate this, the site offers an automated online account registration. Upon registering members can access additional content and paid content following online credit card payment.

Data
A huge amount of data powers this website making a robust database essential. More than 2 millions records of data are written to the database every month and queries are executed against this data all day every day. Many websites would collapse under such strain, but a combination of a MySQL database and superbly written SQL queries ensure that users enjoy uninterrupted access to the website which they loyally revisit.

Innovation
Consistent innovation has kept Tipping League at the forefront of the horse racing tipster proofing industry. Intuitive data presentation, complex statistical modelling, integration of telecommunications services and automatic parsing of XML data through the day are just some of the innovative features successfully integrated into Tipping League so far.

Automation
The popularity of this website coupled with the sheer magnitude of the data involved demand excellent automation processes. Perhaps the most intriguing aspect of this website is that despite daily tasks including displaying races and runners, updating results, logging tipsters' selections and taking client payments, manual input is reported to be less than an hour each day.

This level of automation leaves ample time for other business and technical development activities to keep ahead of the competition.